Enemies and Potential Customers for Horticulture in Palani Taluk

Authors

  • Dr. T. Ravisankar

DOI:

https://doi.org/10.53555/ephijer.v8i2.127

Keywords:

Horticulture, Cultivation, Horticulture Industry, hortus, ancient

Abstract

The term horticulture is derived from the Latin words "hortus," meaning garden, and "cultura," which means cultivation. In ancient times, gardens were enclosed with high walls or similar constructions that surrounded the residences. The enclosed areas were utilised to raise fruits, vegetables, flowers, and ornamental plants. As a result, in its original understanding, "horticulture refers to the cultivation of garden plants within protected enclosures". Horticulture is currently described as the study and practice of growing, processing, and marketing fruits, vegetables, flowers, spices, plantations, medicinal plants, and aromatic plants. Modern horticultural production and post-harvest systems are highly specialised and advanced. They necessitate significant input from a variety of technologies, many of which are meant to work on a large scale and are not easily adapted by small-scale enterprises. The horticultural industry is also highly integrated along the supply chain, with many private and public sector parties contributing significantly to various aspects such as the development of new cultivars and production methods, the establishment of grade standards and market entry protocols, and the actual marketing of produce.

Author Biography

Dr. T. Ravisankar

Associate Professor of Economics, PG Department of Economics, Arulmigu Palaniandavar College of Arts and Culture,

References

Rao, M.S. 2011. http://profmsr.blogspot.com/2008/10/ problems-and-prospects-in-gricultural.html#ixzz2DVp RehlD.Under Creative Commons License: Attribution "WHERE KNOWLEDGE IS WEALTH" MSR Leadership Consultants India. http://profmsr. blogspot.com

Shivakumar P. and Senthilkumar, S. “Growing Prospective of Retail Industry in and around India”, Advances in Management, Vol 4(2), 2011.

Dhankar, G. H., 2003, Development of Internet Based Agricultural Marketing System in India, Agricultural Marketing, 45 (4): 7-16.

Gunatilke W.D., 2003, Agricultural marketing system in Sri Lanka. Agricultural Marketing, 45(4):55.

Kashyap, P. and Raut, S. (2006) “The Rural Marketing Book”, Biztantra, New Delhi, India.

http://www.nistads.res.in

http://www.echoupal.com

http://en.wikipedia.org.

Downloads

Published

2024-09-04