RESEARCH PAPER ON ROLE OF SOCIAL MEDIA IN TOURISM
DOI:
https://doi.org/10.53555/ephijer.v8i2.131Keywords:
TOURISM, Social media, marketingAbstract
The blending of social media and tourism has become an important topic in recent years, showing how travelers seek information, share experiences, and make choices. The rise of platforms like Instagram, Facebook, and Twitter has led to a big change in marketing and how consumers interact. Social media acts as a large source of user-created content and builds a community among travelers, enabling them to share advice, recommendations, and knowledge. This change leads to a look into the complex role social media has in influencing travel decisions and experiences. By looking at online interactions and their effects on tourism habits, this study aims to clarify how social media affects the choice of travel destinations and the overall travel story, thus changing the nature of exploration in today's digital world.
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