RESEARCH PAPER ON ROLE OF SOCIAL MEDIA IN TOURISM
DOI:
https://doi.org/10.53555/ephijer.v8i2.131Abstract
The blending of social media and tourism has become an important topic in recent years, showing how travelers seek information, share experiences, and make choices. The rise of platforms like Instagram, Facebook, and Twitter has led to a big change in marketing and how consumers interact. Social media acts as a large source of user-created content and builds a community among travelers, enabling them to share advice, recommendations, and knowledge. This change leads to a look into the complex role social media has in influencing travel decisions and experiences. By looking at online interactions and their effects on tourism habits, this study aims to clarify how social media affects the choice of travel destinations and the overall travel story, thus changing the nature of exploration in today's digital world.
References
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21. Cowie, Bronwen, Khoo, Elaine G.L. (2014). "Digital tools disrupting tertiary students’ notions of disciplinary knowledge: Cases in history and tourism". 'MDPI AG'. https://core.ac.uk/download/29202444.pdf
22. Fosher, Holly (2018). "Understanding the Marketing and Management of trails using PESTEL Analysis". University of New Hampshire Scholars\u27 Repository. https://core.ac.uk/download/215522250.pdf
23. Arts, Irma, Duckett, Dominic, Fischer, Anke, Wal, René van der (2021). "The Instagrammable outdoors – Investigating the sharing of nature experiences through visual social media". 'Wiley'. https://core.ac.uk/download/492529967.pdf
24. Kosior, Katarzyna (2019). "Social Media Analytics in Food Innovation and Production: a Review". CentMa, Intern Center for Management, Communication, and Research. https://core.ac.uk/download/233591157.pdf
25. Xu, Han (2022). "The Impacts of User-generated-content on Tourist Behaviour and Its Collaboration in Tourism Industry: An Investigation in a Chinese World Heritage Site". https://core.ac.uk/download/565285776.pdf
26. Kimbu, Albert N., Ngoasong, Michael (2015). "Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role?". https://core.ac.uk/download/82981493.pdf
27. A Decrop, A Jepsen, A Kaplan, A Lo, A Poon, C Cox, D Buhalis, D Buhalis, E Constantinides, E Fischer, E Parra-López, E Sirakaya, G Chiappa Del, GH Hofstede, H Rheingold, I Vermeulen, K Valck De, K-H Yoo, K-H Yoo, KH Yoo, L White, P Kotler, R Mack, S Um, SW Litvin, U Gretzel, W Kim, W Mangold, Y Chung, Y Wang, Z Mottiar, Z Xiang (2012). "Social media use and impact during the holiday travel planning process". 'Springer Science and Business Media LLC'. https://core.ac.uk/download/4899657.pdf
28. ANA, Maria-Irina, ISTUDOR, Laura-Gabriela (2019). "The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior". Faculty of Management, National University of Political Studies and Public Administration. https://core.ac.uk/download/228448335.pdf
29. Nel, Marian Charlotte (2019). "Social media usage in the decision process of volunteer tourists". 'University of Pretoria - Department of Philosophy'. https://core.ac.uk/download/528268522.pdf
30. Angelkova, Tanja, Ristova, Cvetanka (2017). "The Liberalism of Financial Services in Mexico and Its Relation with NAFTA, MEFTA and GATS". SMU Scholar. https://core.ac.uk/download/147641765.pdf
31. Alford, Philip, Duan, Yanqing, Taylor, Jacqui (2014). "An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK". Springer International Publishing. https://core.ac.uk/download/29822004.pdf
32. McGregor, Alan, McTier, Alexander (2014). "Fife Workforce Modelling Study: Final Report". Workforce Modelling (Fife Council). https://core.ac.uk/download/42371397.pdf
33. Ren, Yanping, Zhang, Haoan (2024). "Research on the Impact of Digital Customer Orientation on Value Co-creation in the Tourism Industry". SCHOLINK INC.. https://core.ac.uk/download/616937259.pdf
34. Alonso, Maria, Harnett, Denise (2018). "The management of sponsorship in a non-profit organisation". Wintec. https://core.ac.uk/download/187724635.pdf
35. Abreu, António, Braga, Inês, P. Afonso, Ana (2022). "Youth generations, new technologies, and a new kind of tourism – Trends and challenges". Springer. https://core.ac.uk/download/591078145.pdf
36. Mono, Gerald (2023). "Impact of social media on the growth of domestic tourism in Tanzania". https://core.ac.uk/download/618386365.pdf
37. Borzyszkowski, Jacek, Lubowiecki-Vikuk, Adrian (2019). "Destination management organizations and health tourism visual identification in Central and Eastern Europe". University of Piraeus. International Strategic Management Association. https://core.ac.uk/download/237681502.pdf
38. Boorstin D., Bourdieu P., Chalip L., Clark K. B., Coleman J. S., Elton E. J., Garcia B., Geertz C., Getz D., Glover T. D., Green G. P., Haig B. D., Hall C. M., Handelman D., Hemingway J. L., Henderson B. D., Kilduff M., Laumann E. O., Layder D., Lipton P., Mangan J. A., Parent M. M., Picard D., Prasad D., Putnam R. D., Richards G., Rohe W. M., Sack A. L., Scott J., Sharpley R., Smith A., Turner V., Vassilios Ziakas, Weed M., Weed M., Ziakas V. (2013). "Planning and Leveraging Event Portfolios: Towards a Holistic Theory". 'Informa UK Limited'. https://core.ac.uk/download/29018401.pdf
39. Bourdieu P., Cohen S., Gold J., Habermas J., Habermas J., Jayne M., Karl Spracklen, Scottish Government, Scottish Government, Scottish Government National Statistics, Scottish Tourism Alliance, Wilkinson R. (2014). "Bottling Scotland, drinking Scotland: Scotland's future, the whisky industry and leisure, tourism and public-health policy". 'Informa UK Limited'. https://core.ac.uk/download/29018422.pdf
40. Aitken, Alsem, Anholt, Baines, Balmer, Bosworth, Bosworth, Brace, Chung, Crooks, Devine-Wright, Duff, Florida, Garrod, Hatch, Holloway, Kavaratzis, Keller, Kotler, Lee, Ley, Mayes, McDonald, McGranahan, McKercher, Melewar, Perry, Pritchard, Proshansky, Reimer, Richardson, Rosenfeld, Sharpley, Teller, Turner, Wang, Ward, Wilkie, Woods (2013). "The role of local perceptions in the marketing of rural areas". 'Elsevier BV'. https://core.ac.uk/download/17352953.pdf
41. Valente, Manuel Gaspar (2015). "The use of social media in travel planning: solutions for destination management organizations (DMOS)". https://core.ac.uk/download/542320905.pdf
42. Kheiri, Jamal, Miralbell, Oriol, Nasihatkon, Banafsheh (2016). "Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels". 'Walter de Gruyter GmbH'. https://core.ac.uk/download/93157538.pdf
43. Arsal, Irem (2008). "The Influence of Electronic Word of Mouth in an Online Travel Community on Travel Decisions: A Case Study". Clemson University Libraries. https://core.ac.uk/download/268635695.pdf
44. Gomes, Tiago Alcântara Guerreiro Lopes (2019). "Exploring online travel reviews of backpackers : motivations and travel decision-making process". https://core.ac.uk/download/199176570.pdf
45. Jones, Andrew (2015). "Economic and labour market implications of climate change on the tourism sector of the Maltese Islands". Malta Chamber of Scientists. https://core.ac.uk/download/46603789.pdf
46. Kimbu, Albert N., Ngoasong, Michael (2015). "Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role?". https://core.ac.uk/download/82981493.pdf
2. Azizah, Fathia, Said, Laila Refiana (2024). "Influence of The Role of Government, Travel Barriers and Social Media Influencers on Visiting Interests With Destination Image as A Mediating Variable Study on Murung Batu Laba Tourism Visitors, Banjar Regency". Program MM Universitas Surabaya. https://core.ac.uk/download/617011453.pdf
3. Mellinas, Juan Pedro, Reino, Sofia (2018). "Word of Mouth, the Importance of Reviews and Ratings in Tourism Marketing". 'IGI Global'. https://core.ac.uk/download/287580970.pdf
4. Kochevoi, Maxym M., Kolomina, Olha B., Krupskyi, Oleksandr P., Steblianko, Iryna (2019). "Corporate Reputation in Tourism: Customer’s Point of View". https://core.ac.uk/download/322492783.pdf
5. Mellinas, Juan Pedro, Reino, Sofia (2018). "Word of Mouth, the Importance of Reviews and Ratings in Tourism Marketing". 'IGI Global'. https://core.ac.uk/download/287580970.pdf
6. Floris, Roberta (2015). "Multidimensional Analyses of Social Media Related Geographic Information: a Study Concerning the Urban Area of Cagliari (Sardinia, Italy)". CORP – Competence Center of Urban and Regional Planning. https://core.ac.uk/download/55284669.pdf
7. Amaral, Francisco Emanuel, Tiago, Flávio Borges, Tiago, Maria Teresa (2013). "Social media and tourism : a wishful relationship". Universidade dos Açores. https://core.ac.uk/download/213548121.pdf
8. Aguiló, Amujo, Ashworth, Avital Biran, Biran, Biran, Birkmann, Blom, Bloor, Braun, Brislin, Bryman, Carlsen, Carlsen, Churchill, Cioccio, Coats, Cresswell, Duhachek, Dunford, Dunkely, Faulkner, Field, Fishbein, Floyd, Gang Li, Gotham, Hair, Henderson, Huan, Huang, Hwang, Hyde, Hystad, Jang, Kang, Kelman, Kim, Klenosky, Kline, Ladkin, Lam, Lennon, Lin, Line, McKercher, McKercher, Medway, Miller, Park, Pearce, Pelling, Pelling, Philips, Phillimore, Prideaux, Ritchie, Rittichainuwat, Rittichainuwat, Rittichainuwat, Rittichainuwat, Robbie, Rojek, Seaton, Seaton, Seaton, Sharpley, Sparks, Stone, Stone, Stone, Stone, Strange, Thi Le, United Nations International Strategy for Disaster Reduction, Uriely, Victoria Eichhorn, Wei Liu, West, Yang (2014). "Consuming post-disaster destinations: The case of Sichuan, China". 'Elsevier BV'. https://core.ac.uk/download/20665189.pdf
9. Dr. Rashad Yazdanifard, Lim Tzen Yee (2014). "Impact of Social Networking Sites on Hospitality and Tourism Industry". Global Journals Inc. (US). https://core.ac.uk/download/581120580.pdf
10. Collins, Nathalie S, Murphy, Jamie (2013). "Towards a folk taxonomy of popular new media marketing terms". Edith Cowan University, Research Online, Perth, Western Australia. https://core.ac.uk/download/41530437.pdf
11. Catarino, Axelle-Charlène Fernandes da Ponte (2022). "how has the coronavirus outbreak changed the way we use social media?". https://core.ac.uk/download/516392351.pdf
12. Kempa, Sesilya, KUSUMA, WILSON WIDJAJA, Suprapto, Widjojo (2023). "Virtual Reality Tourism, Can it replace the real tourism experience?". Association for Computing Machinery, New York, NY, United States. https://core.ac.uk/download/591929867.pdf
13. Kartini, Ni Luh Putu, Pitanatri, Made Uttari, Pitanatri, Putu Diah Sastri, Swandewi, Ni Kadek, Witarsana, I Gusti Agung Gede (2024). "WINNING OVER THE GEN Z: EMPIRICAL INSIGHTS INTO SOCIAL MEDIA BEHAVIOUR DURING TRAVEL". Logos University Int.. https://core.ac.uk/download/618384269.pdf
14. Zahra, Muthia Az (2024). "Pengaruh Terpaan Konten Media Sosial Instagram Hotel Ubud Malang Terhadap Keputusan Berkunjung Konsumen". https://core.ac.uk/download/12139108.pdf
15. Celdrán-Bernabeu, Marco A., Ivars-Baidal, Josep A., Mazón, Jose Norberto, Perles Ivars, Angel (2019). "Smart destinations and the evolution of ICTs: a new scenario for destination management?". 'Informa UK Limited'. https://core.ac.uk/download/211018868.pdf
16. Callarisa Fiol, Luis J., Moliner Tena, Miguel Ángel, Narangajavana Kaosiri, Yeamduan, Rodríguez Artola, Rosa, Rondán Cataluña, Francisco Javier (Coordinador), Sánchez García, Javier (2017). "The effects of travelling reasons on social media resources and tourist expectations". 'ESIC Business and Marketing School'. https://core.ac.uk/download/161255261.pdf
17. Inversini, Alessandro, Masiero, Lorenzo (2014). "Selling Rooms Online: The Use of Social Media and Online Travel Agents". 'Emerald'. https://core.ac.uk/download/29050784.pdf
18. Anne, Matilainen (ed.) (2007). "Sustainable hunting tourism - business opportunity in Northern areas? Overview of hunting and hunting tourism in four Northern countries: Finland, Sweden, Iceland and Canada". https://core.ac.uk/download/10928805.pdf
19. Bærenholdt J. O., Cass N., Cheverst K., Chris Speed, Cresswell T., Dickinson J. E., Frommer's Unlimited., Janet E. Dickinson, Karen Ghali, Larsen J., Ling R., Nigel Davies, Sarah Norgate, Southerton D., Stein J., Thomas Cherrett (2012). "Tourism and the smartphone app: capabilities, emerging practice and scope in the travel domain.". 'Informa UK Limited'. https://core.ac.uk/download/20321235.pdf
20. Celdrán-Bernabeu, Marco A., Ivars-Baidal, Josep A., Mazón, Jose Norberto, Perles Ivars, Angel (2019). "Smart destinations and the evolution of ICTs: a new scenario for destination management?". 'Informa UK Limited'. https://core.ac.uk/download/211018868.pdf
21. Cowie, Bronwen, Khoo, Elaine G.L. (2014). "Digital tools disrupting tertiary students’ notions of disciplinary knowledge: Cases in history and tourism". 'MDPI AG'. https://core.ac.uk/download/29202444.pdf
22. Fosher, Holly (2018). "Understanding the Marketing and Management of trails using PESTEL Analysis". University of New Hampshire Scholars\u27 Repository. https://core.ac.uk/download/215522250.pdf
23. Arts, Irma, Duckett, Dominic, Fischer, Anke, Wal, René van der (2021). "The Instagrammable outdoors – Investigating the sharing of nature experiences through visual social media". 'Wiley'. https://core.ac.uk/download/492529967.pdf
24. Kosior, Katarzyna (2019). "Social Media Analytics in Food Innovation and Production: a Review". CentMa, Intern Center for Management, Communication, and Research. https://core.ac.uk/download/233591157.pdf
25. Xu, Han (2022). "The Impacts of User-generated-content on Tourist Behaviour and Its Collaboration in Tourism Industry: An Investigation in a Chinese World Heritage Site". https://core.ac.uk/download/565285776.pdf
26. Kimbu, Albert N., Ngoasong, Michael (2015). "Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role?". https://core.ac.uk/download/82981493.pdf
27. A Decrop, A Jepsen, A Kaplan, A Lo, A Poon, C Cox, D Buhalis, D Buhalis, E Constantinides, E Fischer, E Parra-López, E Sirakaya, G Chiappa Del, GH Hofstede, H Rheingold, I Vermeulen, K Valck De, K-H Yoo, K-H Yoo, KH Yoo, L White, P Kotler, R Mack, S Um, SW Litvin, U Gretzel, W Kim, W Mangold, Y Chung, Y Wang, Z Mottiar, Z Xiang (2012). "Social media use and impact during the holiday travel planning process". 'Springer Science and Business Media LLC'. https://core.ac.uk/download/4899657.pdf
28. ANA, Maria-Irina, ISTUDOR, Laura-Gabriela (2019). "The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior". Faculty of Management, National University of Political Studies and Public Administration. https://core.ac.uk/download/228448335.pdf
29. Nel, Marian Charlotte (2019). "Social media usage in the decision process of volunteer tourists". 'University of Pretoria - Department of Philosophy'. https://core.ac.uk/download/528268522.pdf
30. Angelkova, Tanja, Ristova, Cvetanka (2017). "The Liberalism of Financial Services in Mexico and Its Relation with NAFTA, MEFTA and GATS". SMU Scholar. https://core.ac.uk/download/147641765.pdf
31. Alford, Philip, Duan, Yanqing, Taylor, Jacqui (2014). "An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK". Springer International Publishing. https://core.ac.uk/download/29822004.pdf
32. McGregor, Alan, McTier, Alexander (2014). "Fife Workforce Modelling Study: Final Report". Workforce Modelling (Fife Council). https://core.ac.uk/download/42371397.pdf
33. Ren, Yanping, Zhang, Haoan (2024). "Research on the Impact of Digital Customer Orientation on Value Co-creation in the Tourism Industry". SCHOLINK INC.. https://core.ac.uk/download/616937259.pdf
34. Alonso, Maria, Harnett, Denise (2018). "The management of sponsorship in a non-profit organisation". Wintec. https://core.ac.uk/download/187724635.pdf
35. Abreu, António, Braga, Inês, P. Afonso, Ana (2022). "Youth generations, new technologies, and a new kind of tourism – Trends and challenges". Springer. https://core.ac.uk/download/591078145.pdf
36. Mono, Gerald (2023). "Impact of social media on the growth of domestic tourism in Tanzania". https://core.ac.uk/download/618386365.pdf
37. Borzyszkowski, Jacek, Lubowiecki-Vikuk, Adrian (2019). "Destination management organizations and health tourism visual identification in Central and Eastern Europe". University of Piraeus. International Strategic Management Association. https://core.ac.uk/download/237681502.pdf
38. Boorstin D., Bourdieu P., Chalip L., Clark K. B., Coleman J. S., Elton E. J., Garcia B., Geertz C., Getz D., Glover T. D., Green G. P., Haig B. D., Hall C. M., Handelman D., Hemingway J. L., Henderson B. D., Kilduff M., Laumann E. O., Layder D., Lipton P., Mangan J. A., Parent M. M., Picard D., Prasad D., Putnam R. D., Richards G., Rohe W. M., Sack A. L., Scott J., Sharpley R., Smith A., Turner V., Vassilios Ziakas, Weed M., Weed M., Ziakas V. (2013). "Planning and Leveraging Event Portfolios: Towards a Holistic Theory". 'Informa UK Limited'. https://core.ac.uk/download/29018401.pdf
39. Bourdieu P., Cohen S., Gold J., Habermas J., Habermas J., Jayne M., Karl Spracklen, Scottish Government, Scottish Government, Scottish Government National Statistics, Scottish Tourism Alliance, Wilkinson R. (2014). "Bottling Scotland, drinking Scotland: Scotland's future, the whisky industry and leisure, tourism and public-health policy". 'Informa UK Limited'. https://core.ac.uk/download/29018422.pdf
40. Aitken, Alsem, Anholt, Baines, Balmer, Bosworth, Bosworth, Brace, Chung, Crooks, Devine-Wright, Duff, Florida, Garrod, Hatch, Holloway, Kavaratzis, Keller, Kotler, Lee, Ley, Mayes, McDonald, McGranahan, McKercher, Melewar, Perry, Pritchard, Proshansky, Reimer, Richardson, Rosenfeld, Sharpley, Teller, Turner, Wang, Ward, Wilkie, Woods (2013). "The role of local perceptions in the marketing of rural areas". 'Elsevier BV'. https://core.ac.uk/download/17352953.pdf
41. Valente, Manuel Gaspar (2015). "The use of social media in travel planning: solutions for destination management organizations (DMOS)". https://core.ac.uk/download/542320905.pdf
42. Kheiri, Jamal, Miralbell, Oriol, Nasihatkon, Banafsheh (2016). "Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels". 'Walter de Gruyter GmbH'. https://core.ac.uk/download/93157538.pdf
43. Arsal, Irem (2008). "The Influence of Electronic Word of Mouth in an Online Travel Community on Travel Decisions: A Case Study". Clemson University Libraries. https://core.ac.uk/download/268635695.pdf
44. Gomes, Tiago Alcântara Guerreiro Lopes (2019). "Exploring online travel reviews of backpackers : motivations and travel decision-making process". https://core.ac.uk/download/199176570.pdf
45. Jones, Andrew (2015). "Economic and labour market implications of climate change on the tourism sector of the Maltese Islands". Malta Chamber of Scientists. https://core.ac.uk/download/46603789.pdf
46. Kimbu, Albert N., Ngoasong, Michael (2015). "Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role?". https://core.ac.uk/download/82981493.pdf
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2024-12-02
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