BOLLYWOOD TOURISM RESEARCH PAPER
DOI:
https://doi.org/10.53555/ephijer.v8i2.132Keywords:
FILM, BOLLYWOOD TOURISM, CULTURALAbstract
This dissertation investigates the impact of Bollywood films on tourism trends in India, specifically examining how cinematic portrayals influence travel motivations and destination choices among both domestic and international tourists. Employing a mixed-methods approach, the research incorporates qualitative data gathered from surveys and interviews with travelers, alongside quantitative analysis of tourism statistics and film-viewing patterns. The findings reveal a significant correlation between the prominence of Bollywood in popular culture and increased tourist interest in specific locations featured in films, highlighting that 65% of respondents reported that Bollywood movies influenced their travel decisions. This study underscores the crucial role of media in shaping consumer behavior within the tourism sector, revealing implications beyond economic considerations, such as enhanced cultural exchange, community engagement, and environmental awareness among tourists. While the primary focus is on tourism, the broader implications extend to the field of healthcare, suggesting that engaging with cultural phenomena like Bollywood can improve public health outcomes by promoting wellness tourism and community health initiatives in Bollywood-inspired destinations. Ultimately, this research contributes to a deeper understanding of the interplay between entertainment and tourism, advocating for strategies that harness cinematic influence to foster sustainable tourism development and enhance the health and well-being of local communities in India
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